
About Sleep Fairy – Trusted Baby Sleep Company & Infant Sleep Consultant
Sleep Fairy and Parent Rescue is a trusted baby sleep company established in 2009, led by certified infant sleep consultants with over 25 years of combined experience. Our methods are grounded in research, training, and hands-on work with families, making us specialists in infant sleep, behaviour management, and parent coaching. Recognised as a fully approved and registered company, we provide professional, compassionate care that helps parents feel confident and supported.
Meet Dee
“I really feel that helping families get some sleep and supporting them to get life back on track is my calling, it’s what I was put on this earth to do!”
The original Sleep Fairy, Dee, founded the business 13 years ago. She has an incredibly deep understanding of the issues around sleep and behaviour, has worked with children for over 25 years, helping thousands of families with sleep and behaviour issues. She has also done some paediatric sleep courses which have added to her experience and qualificiations. Her approach to parent coaching is centered on nurturing and caring. Having worked as a nanny for 12 years, she then researched and studied children's sleep problems and behaviour before starting Sleep Fairy and Parent Rescue.
Dee understands first-hand just how hard it can be when your baby has a difficult start to life. Her first child was a prem baby who nearly died. This experience gives Dee an even deeper understanding and empathy for mums who have had a tough time with their little ones

Meet Sarah
“I am patient and listen carefully. I understand your emotional needs as well as your baby’s.”
Sarah has worked as a Sleep Fairy since 2015 and has a background in childcare and training. She also has experience and qualifications in PND (post-natal depression) and offers specialist support to mums with newborns.
Sarah has known Dee since 2006, and as a trusted friend, Dee knew that Sarah would be able to provide families with the gentle guidance and support needed of a Sleep Fairy.
As well as being a Sleep Fairy, Sarah also works as a life coach and mindfulness practitioner.

Specialist help
We also have experience supporting parents facing additional challenges, including ASD (autism), ADHD, ADD, dyslexia and developmental delay. We understand the extra struggles and offer tailored plans that match your unique circumstances. We help families, with us with children up to 11 years old achieve better sleep and well-being.
Dee’s eldest child has a diagnosis of ADHD and the youngest is ASD, which gives Dee extra insight and a personal understanding of the challenges you face as a parent of a child with additional needs.
If you’re looking for instant advice and tips, take a look at our online help centre. It includes articles, guidance and pearls of wisdom on all kinds of parenting problems.